At Direct Carbon, we’re always excited to share our journey toward revolutionizing the future of carbon removal and vertical farming. Recently, our CEO, Mattias Karls, had the privilege of joining Harry Duran, host of the Vertical Farming Podcast, for an in-depth conversation on entrepreneurship, innovation, and sustainability.
The podcast episode is more than just an introduction to Direct Carbon—it’s a masterclass in entrepreneurship. Mattias opened up about his experiences launching Direct Carbon and the challenges of growing a climate tech startup. He provided valuable insights for aspiring entrepreneurs, discussing everything from the importance of timing to the power of innovation when addressing global challenges.
A Bold Vision for Carbon Removal and Sustainable Farming
Direct Carbon was born from a vision to help Controlled Environment Agriculture (CEA) companies—such as vertical farms and greenhouses—reduce their carbon footprints. Using Direct Air Capture (DAC) technology, we are pioneering a solution that captures CO2 directly from the atmosphere, enabling growers to boost plant growth while decarbonizing their operations.
In the podcast, Mattias shares how this technology not only helps indoor growers become more sustainable but also supports the broader mission of achieving carbon neutrality and promoting circular farming practices. By capturing CO2 and feeding it back to plants in a controlled environment, we’re closing the loop in food production—making farming more efficient and climate-friendly.
Entrepreneurship in Climate Tech: Insights from the Field
Mattias didn’t shy away from discussing the entrepreneurial journey—how starting a company in the climate tech sector requires both resilience and adaptability. He reflected on the early days of Direct Carbon, the hurdles faced, and how strategic partnerships have been key to our rapid growth.
Listeners will hear first-hand accounts of how Mattias approached building a startup in a highly specialized and emerging field, offering practical advice for entrepreneurs looking to make a meaningful impact.
Why You Should Listen
Whether you’re an entrepreneur, a climate tech enthusiast, or someone curious about how carbon removal can shape the future of food production, this episode is for you. You’ll gain valuable insights into the intersection of sustainability, technology, and business—a space that Direct Carbon is proud to lead.
🔗 Listen to the full podcast episode here: https://www.youtube.com/watch?v=i14WvXSrhA4
Stay tuned for more exciting updates from Direct Carbon as we continue to push the boundaries of sustainable agriculture and carbon capture.